At Hotel con Corazón, we believe everyone deserves the chance to a bright future. In Latin-America, 50% of all students does not finish school which makes it very difficult to escape from the poverty cycle. That’s why we founded ‘hotels with a heart’: impact hotels that invest a considerable part of their profits in education for students in disadvantaged communities. By staying at Hotel con Corazón, travelers help the less privileged to get a real chance in life.
Our concept is therefore a triple win: students finish school, locals find formal employment and tourists give back to the community.
The hotels we run are enterprises that have the objective to make a healthy profit. We invest around 75% of the profits obtained from the hotel operations in local education projects, through our non-profits that all have the local charitable status.The hotel operations are owned by Hotel con Corazón Social Enterprise Ltd, based in The Netherlands. The Social Enterprise in turn is owned and controlled by major shareholder Hotel con Corazón Foundation, and by private investors.
We are located in Central-American regions where we see both poverty and increasing tourism. Working with locals and travelling a lot ourselves has given us a nose for picking great locations.
In 2006, our two founders built the very first hotel in Granada, Nicaragua. A few years later, this three-star hotel turned into Granada’s best-selling accommodation that helped over 700 children finish school while serving 40,000 hotel guests.
These results were beyond our expectations and proved that funding education through tourism is an incredibly successful concept. That's when we decided to expand. In 2018 we opened our second hotel in Oaxaca, Mexico, that became an exceptional accommodation.
Being the only hotel group in Central America with a social impact mission, this puts us in a unique position to capture the growing market of conscious travelers. Now that we’ve successfully set up the first hotels, our next ambition is to internationally scale up our impact.
Within the next few years, we will open three more hotels in Latin-America. With five hotels, we aim to yearly serve 25,000 conscious guests that support over 1,500 students to finish their school. And we dream big, so it won’t stop there! By 2029, we aim to have supported over 5,000 children finishing school through 15 hotels in Latin-America, serving over 100,000 guests.